‘A Scientist Has Created the Perfect Tomato—but Supermarkets Refuse to Sell It’

Mark Schatzker, writing for Slate:

Tomato growers are open to growing better-tasting varieties in principle, but only if they get paid more for it. Supermarkets, on the other hand, insist that shoppers only care about price. And can you blame them? After decades of eating tomatoes that taste like wet paper towels, no one thinks tomatoes are worth much.

Catch-22?