‘Off the Drugs, Onto the Cupcakes’

Abby Ellin, writing for the New York Times:

Research has found that food and drugs have similar influence on the brain’s reward center. A 2013 study published in The American Journal of Clinical Nutrition reported that sugar, not fat, stimulates cravings.

And a widely cited study from that year found that Oreo cookies activated the nucleus accumbens, the brain’s pleasure or reward center, as much as cocaine and morphine, at least in laboratory rats.

That’s the scariest thing I’ve read all week.