‘Being Happy With Sugar’

James Hamblin looks at today’s anti-sugar crusade in the Atlantic:

That line of reasoning that merits an important distinction. Agave nectar and fruit-juice concentrate are not “natural” in the sense that whole fruit is natural, but they defend themselves the same way. The recently proposed FDA nutrition labels include the suggestion that the nutrition information panel add in a line that notes how many “added sugars” are used in a product. Many food companies, especially those that operate in the organic and “natural” space, are lobbying that fruit-juice concentrate should not be included as an added sugar on labels. Popkin says fruit juices are at least as dangerous as any other kind of sweetener. To even consider not including it as an added sugar on labels concerns Popkin deeply.

I hate to spoil the conclusion but this one really is a gem:

In Fed Up, Katie Couric refers to the 1992 food pyramid, which was all carbs at the bottom, but also to the popular practice of calorie balancing, which she says is based in misunderstanding. “What if the solutions weren’t really solutions at all? What if they were making things worse? What if our whole approach to this whole epidemic has been dead wrong?”

Rhetorical questions are the currency of extraordinary implications in documentaries. What if our whole approach to this epidemic has been part of an ongoing investigation into understanding the complex nature of human metabolism and nutrition, and it’s all building on itself, and there’s some validity to most of it?

Love it.