‘A Makeover for Maps’

Quentin Hardy, writing for the New York Times:

“You’ve got information moving at a high velocity and distributed teams with different skill sets looking at it at the same time,” he said. “Good visualizations aren’t just about representing data well, but getting people to interact with it.”

Within ClearStory’s software is an inference engine that harmonizes the different ways data are recorded and figures out a common representation for all those categories. Mr. van der Molen’s software then picks a useful framework, like an unmarked map of the United States, where the data can be imposed. When new data is added, colors may become more intense, for example, or a particular state will pull away from the country as the information is presented.

I wanted to like this piece more than I actually did, sadly.