James Hamblin, quoting author Robynne Chutkan in the Atlantic:
Hippocrates said it first: All disease begins in the gut. The 10-day plan makes the information in the book more accessible to people. It’s very similar to the advice that I give patients in my practice. It’s not about eating a perfect diet every day. But ten days is actually enough time to make some changes and see some results. Maybe get rid of a lot of the sugary stuff, maybe get off the gluten, eat more plants, do some exercises using a light dumbbell on your tummy to get rid of gas. So it gives people some very simple but very effective things that they can do so that they can experience what it feels like to get rid of the bloat, to be regular, to not have digestive upset. And beyond not just having digestive upset, to experience a little of this gut bliss.
Something about the word bliss rubs me the wrong way. Not sure what it is.