Amazon and the “profitless business model” fallacy

Eugene Wei:

But to me, a profitless business model is one in which it costs you $2 to make a glass of lemonade but you have to sell it for $1 a glass at your lemonade stand. But if you sell a glass of lemonade for $2 and it only costs you $1 to make it, and you decide business is so great you’re going to build a lemonade stand on every street corner in the world so you can eventually afford to move humanity into outer space or buy a newspaper in your spare time, and that requires you to invest all your profits in buying up some lemon fields and timber to set up lemonade franchises on every street corner, that sounds like a many things to me, but it doesn’t sound like a charitable organization.

Some people get it. When I had most of this post written, I started searching for articles analyzing Amazon’s business model, and I found this fantastic post by Benedict Evans which already states much of what I’ve written above. He understands Amazon to be a portfolio of businesses of varied maturity. But Evans is the exception, and so you can continue to expect a torrent of jokes each time Amazon releases its earnings and shows revenue growth but a negative net income. I’d love to see more external analysis of Amazon begin to focus on trying to break down its various investments in more detail and less time spent arguing whether its basic business model is profitable. Does the world need another story marvelling at how much Jeff can invest in his business? Is it that difficult to fathom that investing to try to be the largest retailer in the history of the world takes billions of dollars in investment?

A great look at Amazon and its business model.

(via news.yc)