Emma Coats, former Pixar story artist:
#1: You admire a character for trying more than for their successes.
#3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
#19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
…but really, they’re all pretty great tips.
Completely unrelatedly, when did Helvetica Neue Ultralight start to show up everywhere?
(via reddit)