Eric Pfanner, in the NY Times:
Line executives say there is significant opportunity for growth, given that no single messaging app has gained dominance in the United States. They say they are negotiating with American pop stars, though they declined to provide names, who will be paid to use it and presumably spur others to follow suit.
I’m fascinated by the phenomenon of celebrity tech gadget endorsements in Asia. I wonder why they’re less effective in the US.
Maybe it goes against the cult of authenticity?
(via news.yc)